This article was so informative! I am currently raising an STO on Start Engine (www.StartEngine.com/PopCom), I will admit the process was very challenging and needs a lot of work…we had to go through 4 months of compliance review to launch, but despite the wait we are excited to finally be live. The challenge is increasing awareness and educating people about STOs as an instrument. We also were counting on promotion through the Start Engine platform/network but in the middle of process the rules changed. I would love any advice you have about gaining traction for an STO.