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My ICO/STO Discovery Journey
In this series, I will share my journey learning about ICOs. When I began hearing about Initial Coin Offerings (ICOs) and the capital that startups were able to raise through them, I became enthusiastically interested in learning about the process. Like many founders, I have a compelling product in need of a substantial infusion of cash to reach its true market potential. This has been quite a challenge, because again, like most founders — particularly female founders of color — I’ve been at the mercy of the Silicon Valley machine. Although I have been successful at raising venture capital, I am still caught in an exhausting cycle of convincing VCs of the massive potential of the self-service retail industry and why they should invest. A software product of this magnitude takes a lot of time and capital to build, and VCs want to see revenue generated before…
33 min readApr 17, 2018
