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#ICOStory

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My ICO/STO Discovery Journey

In this series, I will share my journey learning about ICOs. When I began hearing about Initial Coin Offerings (ICOs) and the capital that startups were able to raise through them, I became enthusiastically interested in learning about the process. Like many founders, I have a compelling product in need of a substantial infusion of cash to reach its true market potential. This has been quite a challenge, because again, like most founders — particularly female founders of color — I’ve been at the mercy of the Silicon Valley machine. Although I have been successful at raising venture capital, I am still caught in an exhausting cycle of convincing VCs of the massive potential of the self-service retail industry and why they should invest. A software product of this magnitude takes a lot of time and capital to build, and VCs want to see revenue generated before…

33 min readApr 17, 2018

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Dawn Dickson
Dawn Dickson

Written by Dawn Dickson

Serial Entrepreneur, Inventor |Founder, Flat Out of Heels |CEO, PopCom| www.DawnDickson.me

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