Company Culture: Your Vibe Attracts Your Tribe

Dawn Dickson
4 min readJun 9, 2021

Positive Vibes Only. It’s not just slang; if you’re a business owner, it means everything. A great question to ask yourself is: what “energy” is my company putting out into the world? Good vibrations? Uptight? Disinterested? Happiness? Whether or not you’ve purposefully set an atmosphere for your company’s culture, the vibe does in fact exist, and it is currently steering the ship of your workplace and public image — attracting or detracting your tribe.

And here’s the thing: vibes don’t go unfelt. We all sense it. We all react to it. As a leader, if you don’t get ahead of it in your own space, there’s no telling how it may just break the very thing you’re striving to build. This is why it’s so important to take a moment to do some company “soul searching”! Statistics show that over half (56%) of adults say company culture is more important than salary.

Starting as early as the onboarding phase, get a pulse on the energy of your culture. When aligned properly, it should:

  • turn employees into advocates
  • build community in your office
  • make branding content easier to promote
  • impact how your company is perceived by the media
  • increase retention
  • enhance employee engagement and performance
  • and be a guiding force behind every transaction you initiate.

More than anything, as a CEO, I value integrity, hard work and ensuring the culture of my company excites, invigorates and empowers our team to reach their full potential. At PopCom, we mean business when it comes to establishing great vibes within our company culture. It’s the main reason we’ve attracted so many amazing people.

PopCom team photo (2019)

Here’s a snapshot of PopCom’s company culture:

Our Core Values

In all things, we start with “why”. We understand that people don’t buy what you do, but they buy why you do it. We are prompt, dependable, courteous and accountable. We focus on spreading positive energy and team spirit. We value flexibility and new…



Dawn Dickson

Serial Entrepreneur, Inventor |Founder, Flat Out of Heels |CEO, PopCom|